Max Cipicchia

Senior UI/UX Designer | Product Designer | Simplifier | Features Designer | Creative

About me

As a UX/UI Designer with a passion for creating intuitive and engaging digital products, I have a strong background in user research and design thinking. I have experience in creating solutions for web and mobile applications using tools like Sketch, InVision, Figma, and Adobe XD, I am dedicated to solving real-life problems through innovative and practical product designs. I have experience in various industries from entertainment to social networks and SaaS.

MY approach

From research to launch, I gather insights, create wireframes, test and iterate to design intuitive and engaging digital products that meet user needs and achieve business goals.

PORTFOLIO

SaaS | Social Networks | E-Commerce | Entertainment | Music

My UX/UI design portfolio showcases my expertise in understanding user needs and designing intuitive interfaces for improved user experience. It features various projects showcasing my skills in user research, wireframing, prototyping and feature creation. Each project demonstrates my problem-solving, attention to detail, and ability to balance user and business needs in design.

DOCMAGIC | SaaS

DocMagic is a company that provides software solutions (SaaS) for the mortgage and lending industry. Their platform includes a variety of tools for managing the loan origination process, such as electronic signature, e-closing, e-vaulting, and compliance management.

Works performed:
• Research
• Interviews
• Personas
• User Flow
• AI
• Interaction Design
• Software Design
• Material Design
• Prototype
• Simplification

Go To Project

BROTHR | App

Harley-Davidson wants to increase the number of riders and deepen the social relationships that make riding a group adventure. They seek to build a specialized social network, similar to Facebook.

Works performed:
•Logo Design
• Interview
• Affinity Map
• Persona
• Feature Prioritization
• Feature Design
• C&C
• AI
• Journey Map
• Sketch
• Prototype
• Product Design

Go To Project

GOLDEN GLOBES | Website

The Hollywood Foreign Press Association (HFPA) is a non-profit organization of journalists and photographers. It conducts the annual Golden Globe Awards ceremony in Los Angeles every January that honor notable examples of cinema and television and achievements in entertainment businesses.

Works performed:
• Research
• Interviews
• Personas
• User Flow
• AI
|• Interaction Design
• Software Design
• Video Editing
• Prototype
• Team Creation
• Team Management

Go To Project

COFFEEWALL | Social

Coffeewall is a unique social network specifically designed for coffee shops businesses. Coffeewall wants to be the final chain link that will connect you to the people around you and open your life to new possibilities in the Gig economy era.Here is a video presentation I’ve edited to explain the concept of Coffeewall.

Works performed:
• Logo Design
• Visua
• Research
• Interviews
• Personas
• Affinity Map
• User Flow
• Interaction Design
• Software Consultant
• Video Editing
• Prototype

Go To Project

OODON | Social

Oodon is an aggregated content platform targeting geek pop culture. Its goal is to create one home for all fandoms to bring together all their content and merchandise, fractured across the internet. It’s a concept that has a market, but for some reason, it is not getting the expected traction.

Works performed:
• Visual
• Research
• Interviews
• Analytics
• Personas
• Affinity Map
• Card Sorting
• Software Consultant
• Survey
• Sketch
• Prototype
• ABCD Test

Go To Project

HFPA PHOTO | SaaS

Each year, the HFPA members interview more than 400 actors, directors, writers, and producers, as well as reporting from film sets and seeing more than 300 films. After each interview and Events, they always take pictures with stars and directors to be share and download for their articles and archive.

Works performed:
• Research
• Interviews
• Personas
• User Flow
• AI
• Responsive Design
• Software Design
• Prototype
• Simplification

Go To Project

New phones available

CONCEPTS

My life’s ingredients are creativity and curiosity.

I’ve opened this Creative Corner where I share what I believe to be ideas to better everyone’s lives since I’m constantly seeking for simplicity and answers to common difficulties.

Here are two concepts, but there will be more.

Take a Look

MY tools

YOU NAME IT!

In addition to being competent with the key technologies available, I have 20 years of expertise with a variety of design tools, such as video and audio editors, 3D, and more.

BRANDING GUIDELINES

Creating a comprehensive set of branding guidelines is an important task for designers, as it helps ensure a consistent representation of a company’s brand across all forms of communication. These guidelines are a critical aspect of any business’ overall marketing strategy, and play a key role in establishing and maintaining the brand’s identity. As a designer throughout my career, I have had the opportunity to create many brands, and a set of guidelines that include logos, color schemes, typography, imagery, print materials, and overall visual style are always important assets for my clients.

(Branding from DocMagic project)

LOGO DESIGN

Here is a list of some logo I’ve designed in my career.

VIDEO EDITING

I am skilled in both video and audio editing, utilizing software such as Logic Pro, Final Cut Pro, and ScreenFlow. I have the ability to create a story, select footage, edit and enhance the video and audio, and produce a polished final product. I have demonstrated this in the video provided, where I was responsible for the entire creative process from story development to final editing.

NOT ONLY DESIGN …

As a freelancer, I have a wealth of experience in creating diverse web-based projects such as e-commerce sites, blogs, and catalogs. Utilizing WordPress, the most advanced and professional open-source platform available, I have designed, developed, and published a wide range of websites. In addition to my expertise in WordPress, I also offer logo design, photography, and photo-editing services, as demonstrated by some of my past projects.