Coffeewall is a unique social network specifically crafted for coffee shop businesses, aiming to build vibrant, localized communities within the coffee culture. With Coffeewall, coffee shops can connect with each other and with their patrons in a way that fosters collaboration, shared experiences, and customer loyalty. Coffeewall aspires to be the essential connection, linking you with the people around you and expanding your social and professional circles.
Process
Persona
User Flow
Affinity Map
Video Presentation
Wireframe
Prototype
Video Presentation
I have created an engaging video presentation to effectively communicate the details and objectives of the project. The video includes a compelling script, fitting music, visually stunning stock video footage, and professional editing to bring it all together. This video will be a great resource for anyone looking to understand the project, and I am confident it will effectively convey the information and goals of the project.
Personas
I’ve performed several user interviews, including a total immersion into a coffee shop life, to understand the experience and reason why people love to hang out in a coffee shop. I was looking to uncover the motivations that bring people to work and connect in a public spot.
Key insights we discovered were that Coffee shops allow you to change the environment, bring new stimulation, and encourage inspiration are the strongest motivations to go out for a coffee.
Another point to the good of coffee shops is networking. You watch people working there, connect with them, listen to new ideas that may inspire you, and provide solutions. Business meetings in coffee shops have advantages, too: the atmosphere of such locations is promotive of conversation, so it’s a great chance to get maximum out of this environment.
SUSAN
Writer
Age: 49 | Education: Bachelor degree | Hobby: Music, Travel, Food
Goal: Meet new people
Susan is a writer who frequents a local coffee shop as their preferred workspace. She likely enjoy the atmosphere and the convenience of having a source of caffeine nearby while they work on their writing projects.
Pains / Problems
• Struggle to start a conversation.
• Sometime she’d likes to ask for technical help.
• Desire to know more who is around her.
Gains / Goals
• Social interaction.
• Find coworkers.
• Dating in the future.
MIKE
Blogger
Age: 45 | Education: Associate’s degree | Hobby: Books, Coffee, Sports
Goal: Discover Places
Like is a blogger who use a coffee shop as a location to work on his blog. He is writing articles, editing photos and videos, or engaging with his readers and followers on social media. He is also enjoying the atmosphere, and the convenience of having a source of caffeine nearby while they work. Additionally, hi might be meeting with his peer and networking or conducting interviews with sources, or simply enjoying the ambiance while he brainstorm ideas for his blog.
Pains / Problems
• Cultural appropriation.
• Missing socialization.
• Local activity initiatives.
Gains / Goals
• A better environment.
• Find cooperation.
• Dating in the future.
ROSIE
Fashion Designer
Age: 28 | Education: Design degree | Hobby: Cinema, Travel, Music
Goal: Find Help
Rosie is using a coffee shop as a location to work on their fashion designs. She can be sketching new designs, selecting fabrics, or working on his computer to create technical drawings or patterns. She can also meet with clients or industry peers, discussing upcoming projects or collaborations, or conducting research for new design ideas. She is also enjoying the atmosphere connect with people who can inspire her next collection.
Pains / Problems
• Wrong environment.
• Missing socialization.
• Local activity initiatives.
Gains / Goals
• A selectable location.
• Find inspiration.
• Dating in the future.
Affinity Map
Problem
Even if the primary goal of going to work in a coffee shop is networking and interact with new people, users are struggling to introduce themselves as everyone appears concentrated on their work.
These problems brought up two main questions:
1 – How can we find a way to drop the barricades and stimulate the interaction?
2 – How to get more from going to work in a coffee shop?
Solution
I launched a social network that works only within the coffee shop IP and see how the customers react.
This test helped find a solution to drive the interaction between customers.
The result was extremely positive; users started signing up from day one, sharing their professional skills, and making himself available for cooperation and help each other. More than 200 profiles were created within 40 days recording more interaction and check-ins then competitors like Facebook, Foursquare and Yelp. Another positive thing was that the owner was impressed by the potential of this project that wanted to pay a monthly fee in order to manage his own page on Coffeewall.
HIGH RESOLUTION
Desktop Website test in a Coffee Shop
WIREFRAME
Desktop Website test in a Coffee Shop
High Definition App Screenshots
